đź“ŤROCHESTER BASED
CREATIVE
ABOUT
From an early age, I’ve been captivated by traditional art forms like drawing and painting, a passion nurtured by a family history of artists. As my love for art grew, I ventured into graphic design, starting as early as middle school. By the time I reached college, my interest in business and marketing blossomed, complementing my design background. I went on to earn a Bachelor of Science in Marketing with a minor in Graphic Design.
Since starting my career as a professional marketer in 2017, this blend of creativity and strategy has enabled me to see both the big picture and the finer details in projects, from branding to execution. This portfolio is a space where I reflect on my creative journey and growth over the years. Thank you for being here!
AREAS OF EXPERTISE
AREAS OF EXPERTISE
Strategic Marketing
With experience leading marketing initiatives, I develop and execute campaigns that connect with audiences and drive results. From concept through execution, I bring a strategic lens to messaging, creative direction, and channel planning. My work bridges the gap between creative ideas and business goals.
Brand Identity & Visual Design
From logo design and full brand identity systems to websites, signage, and collateral, I build cohesive visual experiences that elevate a brand's presence. Each piece is rooted in strategy, blending creativity with function to make a lasting impression. My design work reflects a thoughtful approach to storytelling through visuals.
Social Media Management
I create engaging, platform-native content across social channels—ranging from graphics and photography to short-form video and motion design. With a focus on audience engagement and brand consistency, I bring stories to life through content that informs, entertains, and inspires. My work demonstrates a deep understanding of the evolving digital landscape.
Traditional Art
Outside of digital and commercial work, I pursue traditional art as a personal creative outlet. This practice keeps my creative perspective fresh and adds a unique, human touch to my portfolio.